Four new competence brands for carbide solutions in the field of cutting tools and wear protection
07.11.2016
The CERATIZIT GROUP is reorientating its brands and is focusing even more on target groups by concentrating technical know-how in the sector of carbide solutions for cutting tools and wear protection with four new competence brands. The goal is to individually address customers in various markets and to meet their specific needs. For the first time CERATIZIT will showcase all of its competence brands together at EMO 2015 in Milan.
Four new competence brands for carbide solutions in the field of cutting tools and wear protection
Brand architecture supports growth
The CERATIZIT GROUP is reorientating its brands and is focusing even more on target groups by concentrating technical know-how in the sector of carbide solutions for cutting tools and wear protection with four new competence brands. The goal is to individually address customers in various markets and to meet their specific needs. For the first time CERATIZIT will showcase all of its competence brands together at EMO 2015 in Milan.
The corporate brand CERATIZIT GROUP now comprises four competence brands: since autumn 2014 customers have received innovative tools and solutions for the cutting tool sector from Cutting Solutions by CERATIZIT and Tool Solutions by CERATIZIT. In May 2015 the carbide expert presented products for tool manufacturers for the first time as Toolmaker Solutions by CERATIZIT. For industrial wear protection, Hard Material Solutions by CERATIZIT provides carbide and ceramic components for industry-specific applications, for example tools for metal forming.
At EMO, the world’s leading international fair for machine tools and metal working, from 5 to 10 October 2015 in Milan the CERATIZIT GROUP will showcase all of its competence brands together with product highlights in the fields of metal cutting, tooling and wear protection for the first time.
New target groups for more growth
"The new brand architecture represents a fundamental element of our marketing and growth strategy," explains Thierry Wolter, member of the CERATIZIT Executive Board. "In this way we concentrate our technological competence even better in the respective sectors and applications and offer our customers several gateways to access our products." The different approach is aimed at reaching new target groups and thus contributes to the growth of the company, as Martin Sprung, Head of Group Marketing, adds: "In this way we manage to promote an even more intensive dialogue with customers and to better understand their wishes, priorities and processes. We then convert this know-how into extraordinary solutions."
Cutting Solutions by CERATIZIT – your creative partner for competent dialogue
Cutting Solutions by CERATIZIT is the competence brand for innovative solutions for metal-cutting. Under this brand, the CERATIZIT GROUP offers a comprehensive program of premium standard products, such as insert or solid carbide tools. The creative partner also focusses on intensive dialogues with its customers, to develop solutions for individual customers or specific industries, e. g. for the automotive or energy sector. Therefore, the CERATIZIT GROUP masters the entire process chain of carbide production – from the raw material to the final cutting tool. The distribution is covered by a worldwide network of highly competent partners of dealers.
Hard Material Solutions by CERATIZIT – for all applications and sectors
In the field of industrial wear protection the experts of the competence brand Hard Material Solutions by CERATIZIT actively seek for new sectors and applications in which customer-specific carbide solutions efficiently replace wear parts and thus make the production processes more economic or increase production. This includes everything from tools for metal forming, high-performance components for tool and die construction as well as customised solutions for wear protection. From pen balls over nozzles for water-jet cutting, products for the automotive industry and rolls to high-pressure tools for the production of synthetic diamond - the developers for Hard Material Solutions by CERATIZIT are continuously prepared to accept a new challenge in order to make the processes of the customers even more efficient.
Tool Solutions by CERATIZIT – Starker Partner für Eigenmarken
The competence brand Tool Solutions by CERATIZIT closely collaborates with distributors who use private labels in order to develop and produce tailor-made cutting tools which are then sold under their own label. From carbide blanks and semi-finished products to coated and packaged inserts or tool holders, e.g. for milling, turning, drilling, parting and grooving - all private label products satisfy individual customer needs and offer top quality. The experts of the competence brand provide their partners with advice so that the right tooling solution can always be optimally positioned in the respective market segment. The products developed here are the benchmark in their industry in terms of both price and performance.
Toolmaker Solutions by CERATIZIT – Hartmetall für jede Anforderung
Under the competence brand Toolmaker Solutions by CERATIZIT the CERATIZIT GROUP develops and manufactures innovative solutions for tool manufacturers. This includes rods and preforms for solid carbide tools in addition to carbide inserts for the machining of wood, stone, metal and composite materials. A comprehensive range of standard tools with high availability provides our customers with decisive competitive advantages in their price segment. Products which are not covered by the standard range, are developed by the carbide expert individually and in close collaboration with the tool manufacturers.
More information about on:
www.ceratizit.com