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Made in Steel starts quickly: positive trend in sales of exhibition spaces


The steel industry is eager to recover and leave behind the slump in steel production and consumption in both Italy and the EU

Brez naslova
Positive sales trends for the exhibition spaces of Made in Steel
, the main Conference & Exhibition in Southern Europe dedicated to the steel industry, which will be held from 17 to 19 March 2021 at fieramilano Rho.

Just little more than a month after opening the registration of exhibitors, the trend is in line with that recorded during the last edition and most of the historic players have reconfirmed or are reconfirming their participation in the event. This positive trend reflects the will to start up again: the operators of the steel industry are expressing their confidence in the recovery, which is expected in the coming months.

This is a satisfactory result for Made in Steel, especially considering the economic situation in the steel sector, which has been affected by the global economic crisis triggered by the Covid-19 pandemic.

In the first four months of 2020, the Italian steel industry turnover both on the domestic and foreign markets dropped by about 26% compared to the same period the previous year. This is due to the downturn in steel demand: domestic consumption is expected to contract by 18% in 2020, while EU consumption is expected to contract by approximately 16% (World Steel Association). This decline is resulting in a significant reduction in steel production.

In this context, "Made in Steel can be the relaunching platform for a supply chain, the steel industry, which is the most heavily affected in Europe” says Mauro Franchina, Sales Manager of Made in Steel. “The real question is not "why participate", but "why not participate" if we all believe that together we are stronger, and if we recognize that Made in Steel has always aimed at supporting the steel industry.”

EXPANDED VALUE CHAIN - Made in Steel will be held for the first time within the same week, and with some overlapping days, with two other fairs of the steel industry: i.e., MADE expo, the leading trade fair for construction and design, and Transpotec Logitec, the leading trade fair for transport and logistics.

"We would like to make this contemporaneity a definitive choice", said Franchina. "We would like to present ourselves in an enlarged format, so that all visitors can feel that they are attending an event with an international scope, intended as a unique opportunity to really compete with other synergistic foreign platforms" explained Franchina. “To achieve this, we have chosen to make access to Made in Steel free of charge, subject to registration.”

Made in Steel is the most important event in Southern Europe dedicated to the international steel industry. It is organized by siderweb - The steel community, the main Italian body of information, analysis and consultancy specialized in the steel sector.

Made in Steel is Conference & Exhibition. It offers business opportunities and is a cultural hub promoting competitive partnerships in the supply chain. 

Source: Made in Steel

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